Managing Director · Founding partner

Markus A. Herrmann

Director Consulting

Strategic marketing for automotive, finance and luxury brands – responsible for the consulting practice of Herrmann & Partner since 2013.

Open notebook and planning cards on a wooden table.
Professional experience

Career milestones.

since 05/2013
Director of Consulting
Herrmann & Partner Gesellschaft für Marketing m.b.H., Lahr
Responsible for the Automotive, Finance and Luxury Brands business units. Strategic marketing, brand policy, marketing budgets, product and pricing policy, sales forecasts.
since 08/2021
Chair, Expert Editorial Board
Bildungswerk der deutschen Versicherungswirtschaft e.V. (BWV) – German insurance industry training institute
Chair of the expert editorial board for the general insurance terms (AHB) in the liability line.
since 05/2014
Lecturer
Baden-Württemberg Cooperative State University (DHBW), Lörrach
Lecturer in business administration — specialising in international marketing, international economic & trade relations (including academic lead), currency and payment systems, industrial insurance.
09.2005 – 06.2013
Head of Marketing & Communications
TT Media GmbH, Baden-Baden
02.2003 – 08.2005
Client advisor
Sparkassen Versicherungs AG, Mannheim
Engagement & teaching

More than consulting.

IHK Karlsruhe – Chair of the Examination Board

Since 2012, chair of the examination board for the additional qualification for marketing professionals (Kaufleute für Marketing) – marketing management.

IHK Südlicher Oberrhein – Chair of the Examination Board

Since 2012, chair of the examination board for the final examination for marketing professionals (Kaufleute für Marketing); responsible for approving examination questions.

BAFA-certified management consultant

Certification as an accredited management consultant by the German Federal Office for Economic Affairs and Export Control (BAFA).

Rotary Foundation

Former President of the Rotaract Club Offenburg and District Spokesperson of Rotaract D1930.

Education

Professional foundation.

1999 – 2002
Certified Insurance and Finance Clerk (IHK)
Walter-Eucken-Gymnasium – Vocational College for Insurance, Freiburg
Practical placement: Sparkassenversicherung AG.
Publications

Specialist literature.

  • “Versicherungen und Finanzen“ – Lehrmittel Europaverlag Buchreihe Band 1–3, 8. Auflage (ISBN 978-3-7585-2214-7, 978-3-7585-2215-4, 978-3-7585-2216-1, 978-3-7585-2217-8)
  • “Proximus 5” – BWV-Verlag (ISBN 978-3-00-071701-7)
  • “Kochen mit Papa” – Blackforest Book Verlag (ISBN 978-3-9822618-0-5)
Languages

Language skills.

  • German (native speaker)
  • English (fluent)
  • French (advanced)
Contact

Direct dialogue.

Enquiries, talks, consulting projects — the quickest route is via our contact form.

Book an initial consultation