Management consultancy in Freiburg im Breisgau.

What shapes mid-sized companies in Freiburg.

Freiburg has an unusual mix. On one side, a strong research landscape around the university, the university hospital and the Fraunhofer institutes. On the other, long-established family businesses — from the solar industry and medical technology to breweries and the timber industry in the Black Forest foothills.

What most of these companies have in common: strong technical substance, a rather understated external presence and a market environment that now — through generational change and shifting sales channels — demands more strategic clarity than before.

What we specifically support here.

Three topics come up particularly often in Freiburg:

• Positioning in intensified competition. Many companies are technically excellent but not clearly positioned in the market. Together we work out what a company credibly stands for today — and what it does not.
• Build or restructure sales channels. Where a technical field sales force and referrals used to suffice, digital channels and systematic business development must now carry the load.
• Succession and strategic change. An entire generation of entrepreneurs is handing over right now — and successors often want to do things differently without damaging the core.

What working together looks like.

We work predominantly on site. A first meeting usually takes place at our offices on Kaiser-Joseph-Straße — or at your premises, if that is more convenient. For ongoing engagements we agree fixed days each month, often combined with workshops and shorter digital reviews in between.

Distances in the region are short. From the city centre we reach Lahr, Offenburg, Müllheim, the Kaiserstuhl, Emmendingen and Lörrach in under an hour. The same applies to appointments in northern Switzerland and Alsace.

Typical situations that reach us from the region.

• A management team is facing a strategy cycle and wants to bring clarity to the line before the next annual planning round.
• A company wants to open up new markets or customer segments and needs a robust value proposition to do so.
• Marketing and sales do not work together — and it shows in the quality of the orders won.
• Succession is being prepared, and the next generation wants to overhaul the company’s external image without losing the core of the brand.

In each of these cases, we start not with measures but with the right questions. What follows depends on the findings — not on a pre-packaged consulting product.