Management consultancy in Munich and Upper Bavaria.

Economic structure of Munich: between corporates, tech and mid-sized companies.

Munich has an unusually broad economic structure. Insurance, media and publishing, a dense tech and IT sector, plus traditional mechanical and plant engineering in the surrounding area. Compared with Stuttgart or Freiburg, the market is more international — many companies have customers, investors or headquarters outside Germany.

For mid-sized companies this creates a particular situation: achieving visibility is more demanding because attention is concentrated on the large corporations and the tech ecosystem. Anyone who wants to be noticed here needs a clear positioning and an external image that holds up without bluffing.

Mid-sized companies among large corporations.

• Visibility without volume. In the Munich market you cannot simply “join the line-up”. It takes substance that becomes visible to the right counterparts — not to the masses.
• Attracting skilled professionals in an overheated market. Competition for talent in Munich is intense. A well-considered employer brand matters more here than in most other regions.
• Scaling with feet on the ground. Many Munich mid-sized companies want to grow — but not at any price. Strategy work must hold that line.

What sets us apart from the big-consultancy standard.

We are not the large consulting firm with a three-tier junior team. You deal with the management throughout — from the first conversation to the conclusion. That suits mid-sized companies that want to work as equals, managing director to managing director, and have no wish to fund an army of consultants.

What we bring is depth instead of a slide show: strategy that connects to what already exists, a clear value proposition, workable marketing and sales structures — and the discipline to close topics rather than keep them on the roadmap forever.

How we get to Munich.

Munich is around four hours from Freiburg by train. We are happy to travel to Munich for an initial consultation; for ongoing engagements, we combine on-site days with workshops and shorter digital reviews. We are regularly out and about not only in the city but also in Augsburg, Ingolstadt, Rosenheim, at the Tegernsee and in the Bavarian Oberland.