Management consultancy in Lörrach and the tri-border area.

Economic structure in the tri-border area.

The greater Lörrach area is shaped economically by two poles: the Basel cluster of pharmaceuticals, chemicals, life sciences and logistics — and its own mid-sized industry in the southern Black Forest, from mechanical and plant engineering and precision technology to food and consumer goods manufacturers.

Added to this are a vibrant logistics sector along the Rhine, an independent tourism industry and a dense landscape of service providers that works extensively with Swiss customers.

The border location as a strategic factor.

• Swiss customers, German cost structure. Many companies supply to Switzerland and must align their positioning accordingly — quality and reliability count for more than price.
• The commuting reality of skilled professionals. Proximity to Switzerland puts pressure on the labour market. A credible employer brand is no nice-to-have here.
• Multilingual external communication. Anyone with customers on both the German and Swiss sides needs a value proposition that works in both market languages — without reading like a translation.

What we are frequently asked here.

Enquiries from the region usually revolve around three areas: internationalisation into Switzerland and France; repositioning against Swiss competitors with considerably deeper pockets; and brand management in a multilingual setting that involves more than translating a website.

On site and travel.

Lörrach is around 70 minutes from Freiburg by train or car. We are regularly on site — in Lörrach, Weil am Rhein, Rheinfelden, Bad Säckingen, the Wiesental and along the Hochrhein corridor. For engagements, we combine on-site days with shorter digital reviews in between.