Strategic marketing consultancy from the Black Forest

Strategic marketing. Clearly led. Effective.

We advise companies over the long term – from analysis and planning through to steering the entire marketing process.

Strategic marketing with substance – the Herrmann & Partner notebook

Strategy

Clarity about objectives, markets and growth potential.

Planning

Sound plans focused on impact and feasibility.

Controlling

Rigorous implementation, clear budgets and reliable partners.

Impact

Measure, evaluate and continuously improve.

Our consulting focus areas

Marketing with substance. Results that matter.

We combine strategic clarity with pragmatic implementation. That is how marketing becomes a reliable part of corporate management.

Strategic marketing consultancy
Positioning & value proposition
Planning & roadmaps
Steering & controlling
Budgeting & resources
Continuous optimisation
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Analysis of marketing figures and charts
Black Forest valley — our home, our consulting mindset.
Consulting that moves things

Less busyness. More results.

We are sparring partner, planner and driver. Together we make marketing a reliable growth factor – with regional proximity and an entrepreneurial eye.

More about us
Our approach

Four steps to lasting impact.

1

Understand

We analyse the market, the company, target groups and the starting position.

2

Structure

We prioritise fields of action and define clear goals.

3

Plan

We develop measures, budgets and realistic roadmaps.

4

Steer

We support implementation and optimise continuously.

Implementation – supported, not operated

We implement – targeted and sensible.

We take on selected operational tasks ourselves or support internal teams and external partners. These include websites, video, corporate films and digital content. Our core remains strategic consulting.

More about working with us
Consulting as equals.

ROMI

Calculate your marketing return in seconds.

Wie viel bringt jeder investierte Euro Marketing? Investment, Umsatz und Marge eintragen – oder im Funnel-Modus aus Leads, Abschlussquote und Auftragswert ableiten. Ergebnis sofort ablesen.

ROMI
Return on marketing investment
How much result does every euro invested generate? In direct mode you enter the attributable revenue; in funnel mode we derive it from leads, close rate and order value.
%
%
Return on marketing investment
+140 %

Orientierungswert auf Basis Ihrer Eingaben. Formel: ROMI = (Umsatz × Marge − Kosten) ÷ Kosten.

Insights

Ideas for effective marketing.

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Marketing in mid-sized companies: clarity as a success factor.
Strategy

Marketing in mid-sized companies: Why clarity makes the difference

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Developing clear and credible value propositions.
Positioning

How clear and credible value propositions take shape

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Plan your marketing budget for impact.
Budgeting

Directing resources to where they actually have an effect

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Brand management with substance.
Marketing leadership

Decisions that genuinely move companies forward

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Regions

Where we advise.

We advise mid-sized companies across the whole of southern Germany and the tri-border region — from Freiburg, with short distances in every direction.

Initial consultation

Let’s talk about your marketing.

No obligation. Confidential. As equals.