13 tools for clear decisions

Marketing calculators

We build marketing for mid-sized companies on numbers, not gut feeling. This collection puts your specific figures front and centre — from “What does a new customer cost?” to “Does the trade fair presence pay for itself?”. Enter your numbers and the result appears instantly, including rules of thumb and an honest warning when goals and means do not match.

Return on marketing investment

Calculate ROMI

Does your marketing investment pay for itself? Profit per euro invested.

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Customer acquisition cost

What does a new customer cost?

CAC, ratio to contribution margin and repeat purchases required.

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Customer lifetime value

What is a customer worth?

CLV over the entire relationship, CLV/CAC and payback period.

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Return on ad spend

Does your advertising pay for itself?

ROAS, POAS and break-even ROAS at a glance.

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Marketing payback period

When does the investment pay off?

Payback period, total return and ROI over the term.

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Top-down and bottom-up

Calculate marketing budget

Top-down from revenue or bottom-up from the objective — both routes compared.

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Quick campaign metric

Customer acquisition cost (CAC)

Campaign cost per new customer plus comparison with contribution margin.

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Break-even analysis

When does the campaign pay for itself?

Required lead volume, order value and close rate together.

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Set-up decision

In-house, agency or external marketing management?

Fully loaded costs of the three set-ups in direct comparison.

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Price elasticity

What does your price increase achieve?

How much of a drop in sales volume can a price increase absorb?

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TAM · SAM · SOM

Calculate market potential

From the theoretical market to the realistically attainable share.

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Contribution and payback period

What does your website need to earn?

Investment, running costs, contribution — over five years.

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Stand costs versus order value

Was the trade fair worth it?

Full costs, qualified leads, deals and ROI in plain terms.

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