Management consultancy in the Ortenau.

Economic structure of the Ortenau: industry in breadth.

The Ortenau is an unusually diverse region economically. It is shaped by printing and media — with Hubert Burda Media as a visible anchor in Offenburg —, by automotive suppliers, mechanical engineering, tool making, the jewellery industry and a strong food and beverage sector. Added to this is a dense fabric of mid-sized companies in skilled trades, logistics and services along the Rhine.

What these companies have in common: they have often been established in their industries for decades, are technically deep and at the same time comparatively understated in their external image. That is exactly where our typical mandates begin.

Typical topics among mid-sized companies in the Ortenau.

• Repositioning in a changed market. What was long taken for granted — loyal customers, regional ties, technical reputation — is no longer enough to secure a market position.
• Skilled professionals despite the border location. The Ortenau competes for skilled professionals with Switzerland and France. Employers who are not actively positioned lose out.
• From supplier to brand in its own right. Many industrial companies are suppliers — and want to gradually build a profile of their own without unsettling their core customers.
• Generational change. Succession in owner-managed companies is visibly becoming the task of the coming years.

What we specifically support here.

Strategy and positioning work for industrial companies with a long history. Value propositions that convey technical substance and are distinguishable in the market. Building systematic sales and marketing structures for companies that until now have hardly had to acquire business actively. Support with brand management and external image during succession.

On-site meetings.

From our office in Freiburg, we reach the Ortenau in 30 to 45 minutes. We are regularly in Offenburg, Lahr, Kehl, Achern, Oberkirch and the Renchtal. We schedule initial consultations flexibly — at your premises, in Freiburg or by video.