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Marketing budget
Industry averages and ranges in % of revenue.
Realistic comparative figures from practice. See where you stand — and what is achievable.
Rules of thumb and medians from the German Mittelstand. No extrapolations, no marketing folklore — reference points for an honest assessment of where you stand.
Industry averages and ranges in % of revenue.
Typical conversion rates for website, lead, appointment and close.
Acquisition cost and customer value by industry and business model.
Lead cost and CPC ranges for SEA, social and traditional advertising.
Stand costs, lead rates and ROI ranges among B2B mid-sized companies.
Effort, reach and impact — what is realistically achievable.
No obligation. Confidential. As equals.
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