13 tools for clear decisions

Marketing calculators

We build marketing for mid-sized companies on numbers, not gut feeling. This collection puts your specific figures front and centre — from “What does a new customer cost?” to “Does the trade fair presence pay for itself?”. Enter your numbers and the result appears instantly, including rules of thumb and an honest warning when goals and means do not match.

Return on marketing investment

Calculate ROMI

Does your marketing investment pay for itself? Profit per euro invested.

Open calculator
Customer acquisition cost

What does a new customer cost?

CAC, ratio to contribution margin and repeat purchases required.

Open calculator
Customer lifetime value

What is a customer worth?

CLV over the entire relationship, CLV/CAC and payback period.

Open calculator
Return on ad spend

Does your advertising pay for itself?

ROAS, POAS and break-even ROAS at a glance.

Open calculator
Marketing payback period

When does the investment pay off?

Payback period, total return and ROI over the term.

Open calculator
Top-down and bottom-up

Calculate marketing budget

Top-down from revenue or bottom-up from the objective — both routes compared.

Open calculator
Quick campaign metric

Customer acquisition cost (CAC)

Campaign cost per new customer plus comparison with contribution margin.

Open calculator
Break-even analysis

When does the campaign pay for itself?

Required lead volume, order value and close rate together.

Open calculator
Set-up decision

In-house, agency or external marketing management?

Fully loaded costs of the three set-ups in direct comparison.

Open calculator
Price elasticity

What does your price increase achieve?

How much of a drop in sales volume can a price increase absorb?

Open calculator
TAM · SAM · SOM

Calculate market potential

From the theoretical market to the realistically attainable share.

Open calculator
Contribution and payback period

What does your website need to earn?

Investment, running costs, contribution — over five years.

Open calculator
Stand costs versus order value

Was the trade fair worth it?

Full costs, qualified leads, deals and ROI in plain terms.

Open calculator